This is a post is intended to give people a methodology for creating new ideas.
A lot of the time when I create an editorial illustration an idea just pops into my head … but sometimes this does not happen, so I have this little methodology for creating new ideas that has helped me time and time again.
The idea behind this methodology is similar to writing a song. There are only a few musical notes, but by rearranging their order, length and speed you can create an infinite amount of songs.
Step 1 – Important Words
Try and think of the most important words related to your project … usually 2 to 4 words.
So for this project the creative brief was rather easy because it basically spelled it out:
“Empowering Teachers with Technology”
… but from experience it’s usually not too hard to think of 2 or 3 words.
So we now have our words: Empower, Teacher, Technology
Step 2 – Word Association
Next, for each of these 3 words .. think of other things associated with them … if you need help with this you can consult a Thesaurus or see what images are associated by searching Google Images or Flickr. These are the “notes” you will rearrange into “songs” … or ideas.
Step 3 – “make a song”
Now that you have your “notes” think of ways you can rearrange them to convey meaning. Pick a word from each column and see if you can create an interesting idea. There are a number of ways to do this … change their size, their physical relationship to one another, their properties/material (metal=strong, ice=cold), etc.
Let’s see … what can we do? Maybe …
- A crane driven by a teacher lowering a light-bulb into a student’s head.
- A student climbing a DNA ladder to draw a light-bulb on a chalkboard
- Students and a teacher crossing a bridge of computers to the moon
“A Bridge to places out of this world”
Students and a teacher crossing a bridge of computers to the moon
“Ride The Brain Train”
The teacher’s brain is a vehicle that takes students to new places via technology/computer
leveraging the window/portal metaphor
Teacher in a heroric position (foot on computer) a cape inspiring students
Here is the idea the client decided to go with …
I would love to hear if you have any methods for creating ideas??? Please post in comments below :)